First Impressions
I stumbled upon 'Lord X ft. Miss Halloween - Beauty (Lyric Video)' during one of those late-night creative spirals we all know too well. Scrolling through playlists, looking for something that could match the raw energy of a new makeup look I was testing, this track stopped me cold. The opening notes—a mix of dark synth and a heartbeat-like bass—felt like stepping into a dimly lit room where secrets are about to be shared. Miss Halloween's voice entered, not as a whisper but as a knowing sigh, and I was hooked.
What struck me first wasn't just the sound, but the weight of the lyrics. 'Do you want it? Really, really want it? Well, you can get it. Take it. Or fake it.' That line hit me like a wake-up call. As a beauty editor who's seen trends come and go, I've watched creators struggle with the pressure to perform—to fake confidence until they feel it. But this song doesn't let you off that hook. It demands you ask yourself: do you truly want this, or are you just going through the motions? That's a question every creator should sit with.
The lyric video itself is minimal—shifting typography and shadowy visuals—but that restraint is intentional. It lets the message breathe. There's no glossy makeup ad here, no flawless skin. Just words that cut through the noise. I've listened to it a dozen times now, and each time I catch a new layer. It's not just a song; it's a mirror for anyone who's ever felt like they're wearing a mask in front of the camera.
The Deep Dive
Let's break down what makes 'Beauty' so compelling for the beauty community. At its core, this track is an anthem for shedding the 'silly disguise'—a phrase that appears later in the song. Miss Halloween sings, 'I know why I always saw through your silly disguise / And I will see the real you inside.' This isn't about physical beauty in the conventional sense; it's about the courage to show up as you are, flaws and all.
The production is sparse but effective. The beat never overwhelms the vocals, allowing the lyrics to land with clarity. 'The minute you breathe the air / Midnight staring at the time / Waiting for someone to come and care'—these lines evoke the isolation that can creep in when you're building a brand or chasing validation. As someone who's interviewed dozens of creators, I've heard this sentiment echoed in countless late-night conversations. The fear of falling because you're 'too scared of living life' is a real barrier.
Musically, the track bridges dark pop and spoken word, with a tempo that builds slowly. It's not a high-energy banger you'd use for a fast-paced GRWM video. Instead, it's perfect for slower, more introspective content—think 'my skincare journey', 'dealing with burnout as a creator', or 'the story behind my makeup looks.' The haunting melody stays with you, making it ideal for content that aims to connect on a deeper emotional level.
For beauty creators, this song offers a rare opportunity: a soundtrack that validates the struggle without sugarcoating it. Lord X's production creates a space where vulnerability is strength. Miss Halloween's delivery is both fragile and fierce, a duality that mirrors the experience of putting yourself out there online. You're afraid, but you do it anyway.
Real Results
After incorporating this track into my own content planning, I noticed a shift in how I approached storytelling. I used it as background music for a video about embracing my natural hair texture after years of heat damage. The lyrics 'You can overcome all of the hate from men in your head' felt like a direct conversation with my own insecurities. Viewers responded—comments poured in about feeling seen, about crying along with the song. That's the power of aligning your message with the right music.
I also tested it with a focus group of five beauty creators from different niches: one specializing in avant-garde makeup, another in skincare routines, a curly hair specialist, a minimalist makeup advocate, and a creator focused on body positivity. Every single one felt the song resonated with their audience. The avant-garde artist used it in a reel showcasing a deconstructed 'ugly' beauty look, and engagement spiked. The body positivity creator said the line 'Who gives a hell if you want it or you fake it?' became a mantra in her comments section.
On a practical level, the song's length (around 3:30) makes it versatile for short-form content. You can use a 15-second clip for a teaser, or the full track for a longer narrative piece. It's not overproduced, so it won't distract from your visuals. Instead, it enhances the emotional arc. I've seen creators pair it with slow-motion footage of foundation melting into skin, or with raw clips of themselves wiping off makeup at the end of the day. The contrast is powerful.
The Honest Truth
Let's be real: this song isn't for every type of beauty content. If you're filming a fast-paced, high-energy product review or a comedic tutorial, this might feel out of place. The tempo is meditative, almost sorrowful at times. It's not the vibe for '10 drugstore dupes under $10'—that needs something upbeat and punchy. Also, the dark, moody aesthetic won't suit brands that rely on bright, airy, and aspirational imagery. If your channel is all pastels and fairy lights, this track might clash.
Another consideration: the lyrics are explicit about fear and self-doubt. Some viewers might find it heavy or triggering, especially if they're in a vulnerable headspace. As a creator, you need to gauge your audience's emotional readiness. I'd recommend using it sparingly—maybe once a month for a deeper video, not as your go-to background track. Overuse could dilute its impact.
Alternatives? If you love the empowering message but need something more upbeat, check out artists like Rina Sawayama or K.Flay, who blend vulnerability with energy. For a purely instrumental version of this vibe, look for dark ambient or lo-fi tracks with similar chord progressions. But honestly, nothing hits quite like the raw vocal delivery here.
Pro Tips
If you decide to use 'Beauty' in your content, here's how to maximize its impact:
1. **Match the visual tone.** Use desaturated colors, shadows, and natural lighting. Let your skin texture show. This song thrives on authenticity, so skip the heavy filters. I've seen creators film with only a single window light, and the result is stunning.
2. **Align with a transformative moment.** Start your video with a 'before' state—maybe you're makeup-free, tired, or frustrated. Let the song build as you transition into your 'after'—confident, glowing, but still real. The lyric 'Let the shadows fade / Remember me' works perfectly as a climax.
3. **Use it for voiceovers.** The instrumental sections are ideal for layering your own spoken reflections. Write a script that mirrors the song's themes: 'I used to fake it until I made it, but now I know the real me is enough.' It creates a seamless narrative.
4. **Pair with text overlays.** Pull key lines from the song and display them on screen. 'You can celebrate all you can do for me is watch' is a powerful statement about letting go of external validation. It resonates deeply with creators.
5. **Consider a collaboration.** Reach out to other creators who also love this track and create a 'response' video series. Use the same song but different visual interpretations. It builds community and amplifies the message.
Final Verdict
Would I buy this song? Yes, and I did. It's now in my 'deep content' playlist—the one I turn to when I want to create something that matters. 'Lord X ft. Miss Halloween - Beauty' is not background noise; it's a statement. For beauty creators who are tired of the highlight reel and want to dig into the messy, beautiful truth of self-expression, this track is a gift.
It's perfect for: creators focusing on mental health, body positivity, or personal growth content. Also ideal for editorial-style videos, brand storytelling, or any project that demands emotional depth. Skip it if you're after a quick dopamine hit or a generic beat.
In a world of algorithm-chasing, this song reminds us why we started creating in the first place: to connect, to be seen, and to celebrate the real us inside.
